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Is it gin? Is it mezcal? Is it rum?

Georgette Moger-Petraske is a cocktail and spirits travel journalist and author of the bestselling drinks memoir, Sasha Petraske Regarding Cocktails (Phaidon).

A Toast to the Feminine ‘Spirit’

The New Rules for Performing in Today’s Adult Beverage Category

Sweetgreen Courts US Open Fans With OOH Placements Starring Naomi Osaka

How Panda Express Reversed a Sales Slump With Direct Mail

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

Subscriber Onboarding and Engagement Done Right

Gen Z and Millennials Are Rewriting the Playbook on Ad Engagement

By Allison McDuffee, Director, Insights and Measurement, Americas, Twitch

Why You Need to Reframe Your Thinking About Mobile Data

By Mike Peralta, VP and GM, T-Mobile Advertising Solutions

The Evolving Conversation on Health and Wellness

Why Marketers Can No Longer Ignore Data Governance

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