The company supports environment-friendly packaging
As 2021 draws to a close, Futamura is celebrating a significant milestone in the history of its packaging films – 85 years of twist wrapping individual sweets. The company’s cellophane films were used for the first automated twist wrap machines. In the early days, they were often referred to as ‘ transparent paper’ as they were made from renewable wood pulp. Over the years, the films became synonymous with confectionery wraps, being established as the packaging of choice thanks to their excellent technical performance on the packaging machinery and aesthetic appeal.
With its inherent deadfold properties, cellophane was the ideal choice for twist wrapping. The films ran extremely well on packaging machines, static-free, wrapping at high speeds with an incredibly low level of miswraps. They also held their twist naturally, without the need for heat sealing or adhesives. This meant that the wraps could be easily opened, even by younger consumers – a must when you wrap sweets!
In the last 20 years, acknowledging the growing demand for environmentally responsible packaging, Futamura launched NatureFlex films. This new generation of films is the natural evolution of the original cellophane – the technical performance of cellophane, renewable raw materials sourced from sustainably managed plantations, and the additional benefit of more sustainable end-of-life options. NatureFlex is certified for home composting by TUV Home compost and meets European and international norms for industrial composting, including EN13432 and ASTM D6400.
While we have all seen companies and authorities making statements and committing to the path of mechanical recycling, it is becoming increasingly apparent that recycling will not be the solution for all applications. The study ‘ Breaking the plastic wave’ made it very clear that there is no silver bullet. The industry must use all options available to resolve the current packaging end-of-life issues.
Today, brands and waste management operators acknowledge that small format flexibles will be extremely difficult to handle and recycle. Small format, traditional twist wraps fall into this category – small by definition and often scrunched up or torn, rendering them even smaller.
Using a compostable film such as NatureFlex enables a positive end of life in this specific application. Consumers can simply place it in a home compost bin, and the film will break down within 6 to 8 weeks. As facilities develop, industrial composting will also become an option, which is certainly already happening in some European countries such as Italy and Ireland. Both options, home and industrial composting enable the production of soil-enriching compost. Finally, in the unfortunate event that sweet wrappers were littered (not something Futamura would ever condone), then NatureFlex wrappers would certainly break down, with a lower environmental impact than ones produced with conventional plastics.
According to Futamura sales and marketing director Andy Sweetman, “The combination of exceptional wrapping performance coupled with an enhanced end of life solution make NatureFlex the logical choice in small format flexible applications such as twist wrap.”
NatureFlex films offer a renewable and compostable alternative when it comes to twist wrapping. They are most effective on packing machinery. Sacmi Chocolate, a machine manufacturer which began in 1907, under the earlier name of Carle & Montanari, has been producing wrapping machines for sweets since 1957, regularly running NatureFlex on their machines.
Valentina Bergami from Sacmi Chocolate sales and marketing department said, “NatureFlex is a very reliable material, with all the features a material needs to have when running on a wrapping machine: elasticity to withstand the traction in the unwinding process, where the film is unwound from its reel and fed to the wrapping area. Rigidity, so the film can be pushed through the feeding unit of our wrappers where it is cut to length right on top of the product. And last but not least, elasticity to be twisted and memory effect so that the twists are held and don’t re-open.”
Bergami added, “We have tested various versions of NatureFlex with various looks, transparent or metalized, and the material passed with very good results through our trials. This is why we actively recommend it to our clients seeking new eco-friendly alternatives to plastics.”
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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