Average monthly visits to site: 4,696,745
Founders: Stephen Hawthornthwaite, Roth Martin
Rothy's is a DTC fashion company that sells shoes and bags made with sustainable materials like recycled plastic bottles. The company launched in 2016 with ballet flats for women, and added a men's category in 2021. Rothy's focuses on comfort and convenience — it's products are designed to be machine-washable.
A post shared by Wild (@wildrefill)
Average monthly visits to site: 74,720
Founders: Charlie Bowes-Lyon, Freddy Ward
Founded in 2019, Wild is a UK-based refillable deodorant brand that sells a range of scents in biodegradable compostable containers. Cofounder Freddy Ward, a former marketing director at Hello Fresh, wanted to start a personal-care brand that would help cut down on plastic waste. The refills can be purchased individually or on a subscription basis.
A post shared by Thousand Fell (@thousand_fell)
Average monthly visits to site: 168,812
Founders: Chloe Sonder, Stuart Ahlum
Thousand Fell makes lifestyle sneakers for men and women that are vegan, stain-proof and water-resistant. Founded in 2018 by Gen Z founders, the company set out to create stylish sneakers that were also recyclable by using biodegradable materials sourced from natural ingredients like sugar cane and aloe vera.
Average monthly visits to site: 790,932
Founders: Devir Kahan, Jon Shanahan
Stryx creates makeup for men that doesn't look like traditional women's cosmetics. Founded in 2017, the New York-based startup sells products like concealer and bronzing gel, tinted moisturizer, and blending tools in gender-neutral packaging.
A post shared by Neighbor Outdoor Furniture (@neighboroutdoor)
Average monthly visits to site: 77,121
Founders: Chris Lee, Nick Arambula, Mike Fretto
The founders of outdoor furniture brand Neighbor met while working together at Tuft & Needle, a DTC mattress startup that was acquired by Simmons Bedding. The trio started their Phoenix-based company in 2020 out of shared passions for craftsmanship and sustainability, with the goal of creating stylish, durable, and eco-friendly outdoor furniture.
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Average monthly visits to site: 59,554
Founder: No public-facing founder, according to the brand.
Founded in 2021, DTC hair-care brand Gussi sells an at-home keratin treatment kit. Gussi says its treatments are more affordable and less damaging to hair than in-salon smoothing and straightening treatments, which often release formaldehyde. The company is backed by Potenza Capital, a New York-based private equity firm.
A post shared by LINENFOX (@linenfox)
Average monthly visits to site: 87,790
Founded in 2014, Linen Fox makes linen clothes for women in a range of styles, from dresses, shirts, and trousers, to coats and jackets. The Lithuania-based company started selling on Etsy before launching a direct-to-consumer e-commerce site. Most items are priced under 200 euro.
A post shared by Better Booch Kombucha | Sparkling Probiotic Goodness (@betterbooch)
Average monthly visits to site: 79,339
Founders: Ashleigh Lockerbie, Trey Lockerbie
Los Angeles-based Better Booch makes small-batch canned kombucha. Better Booch comes in a range of flavors such as guava cooler, ginger maté, and strawberry lemonade in an effort to make the fermented tea drink, a staple with hipsters and health nuts, more appealing to a mainstream customer.
A post shared by Base (@get_base)
Average monthly visits to site: 240,528
Launched with a $3.4 million seed round in 2021, Base makes at-home lab tests to measure things like hormone, vitamin and nutrient levels. Customers use the startup's app to track results, get personalized health advice, and meet with Base's team of health coaches via in-app video sessions to tackle issues like weight management, stress, and fatigue.
A post shared by LOJEL (@lojeltravel)
Average monthly visits to site: 90,408
Lojel makes minimalist, hard-shell luggage and travel accessories that come in a range of colors. The Hong Kong-based company was founded in 1989 and has offices in Japan and Vancouver, Canada.
A post shared by Saie (@saiebeauty)
Average monthly visits to site: 388,781
Founded by Laney Crowell, a former creative executive at Esteé Lauder, Saie makes multipurpose makeup bag essentials like the Sun Melt cream bronzer and Slip Tint tinted moisturizer with SPF. The brand is considered "clean," meaning it is formulated without many of the chemicals found in conventional cosmetics in the US.
Crowell raised a seed round of funding led by Unilever Ventures to launch Saie in 2020, but never disclosed the amount. The brand is sold at Sephora and direct-to-consumer.
A post shared by Supergoop! (@supergoop)
Average monthly visits to site: 1,921,488
Supergoop was started with the intention of distributing sunscreen to public school classrooms, but it's grown into a trendy brand sold at retailers like Sephora. In May, the brand closed a round of funding from angel investors including Bumble founder Whitney Wolfe Heard, former J.Crew creative director Jenna Lyons, and actor Hugh Jackman.
A post shared by Bad Birdie (@badbirdiegolf)
Average monthly visits to site: 185,276
Bad Birdie sells performance apparel for golfers such as polo shirts and bucket hats.
Founder Jason Richardson is a life-long golfer and started the brand to offer apparel for the sport in a wider range of patterns and colors than most pro shops offer, he told The Arizona Republic in March.
Bad Birdie sells through its own website as well as at its own store in Scottsdale, Arizona.
Average monthly visits to site: 101,066
Patch Plants sells plants and related gardening accessories, such as waterers and pots. Each of its plants comes with care instructions, and customers can follow up with one of the brand's "plant doctors" if they need more help.
Freddie Blackett founded the brand in 2016 after several years working in branding. He decided to start selling plants after his own frustrations trying to get into gardening while living in a London apartment, he told Killik & Co.
Patch has raised $14.9 million from investors including Octopus Ventures, according to Pitchbook.
A post shared by KREWE (@krewe)
Average monthly visits to site: 362,794
Krewe sells eyeglasses through its website and roughly a dozen physical stores around the US. Founder Stirling Barrett got his start in 2013 when he invested his own money to make the first batch of frames and sold them from a handcart in New Orleans.
Krewe's range includes both optical pairs and sunglasses for men and women. The glasses feature handmade frames and retail for between $250 and $415.
A post shared by AVALINE (@avaline)
Average monthly visits to site: 81,057
Founders: Cameron Diaz, Katherine Power
Avaline makes wine from organic grapes and without additives such as artificial colors or sugar. Besides its DTC website, the brand also sells at Target, Kroger supermarkets, and independent liquor stores.
Actress Cameron Diaz and Katherine Power founded the brand in 2018 and introduced their first wine in 2020. The duo told ABC in 2021 that they got the idea for launching Avaline after drinking wine together and having trouble getting a detailed list of ingredients.
Avaline has raised $14.6 million from investors including Greycroft and H Venture Partners, according to Pitchbook.
A post shared by Front of the Pack (@fotpdotcom)
Average monthly visits to site: 192,660
Front of the Pack makes dog food and supplements that it says are healthier than conventional pet food. Its supplements, for instance, are designed to address issues from immunity to stress.
Cofounder Chris Wilkinson told Forbes in 2021 that R&D is a focus for the brand. "Our experts assembled a catalog of over 400 research publications verifying the health claims of every one of our ingredients," he said.
Front of the Pack has raised $13.5 million from investors including Founder Collective and Heartcore Capital, according to Pitchbook.
Average monthly visits to site: 370,737
Simulate makes Nuggs, plant-based chicken nuggets and tenders. It sells its products through its DTC website as well as Walmart and Target.
Ben Pasternak, 22, launched the brand in 2019. Since then, he's hired employees away from much bigger food companies such as Coca-Cola and Danone to scale up.
"Our number-one focus is ensuring that our products are indistinguishable from chicken," Pasternak told Insider in 2021.
The brand has raised $57 million from investors including Reddit cofounder Alexis Ohanian, frozen food giant McCain Foods, and former Whole Foods co-CEO Walter Robb, according to Pitchbook.
A post shared by Stori - storage for herbs. (@itsyourstori)
Average monthly visits to site: 121,399
Founders: Karina Karassev, Afshin Mousavian
Stori makes designer storage containers for cannabis flowers and edibles. Its founders wanted to create attractive ways to store cannabis that are equivalent to bar carts for hard liquor or racks for bottles of wine, according to the brand's website.
Users can also log details about their cannabis in the company's app, which can help them keep track of different products that they've purchased and top up from local suppliers when they're out.
Toronto-based Stori sells its products through its DTC website.
Average monthly visits to site: 110,038
Former Marie Claire fasion editor Brittany Kozerski founded Jade Swim in 2016. The brand makes women's swimsuits using sustainable materials, such as Econyl, or nylon made from ocean and landfill waste.
Jade Swim also ranked among Similarweb's fastest-growing DTC brands for Q1.
A post shared by Sunski (@sunski)
Average monthly visits to site: 421,275
Founders: Tom Stewart, Michael Charley
Sunski started as a Kickstarter project in 2012 when it raised $157,00 to develop affordable branded sunglasses.
"At that time, there were two tiers for sunglasses: $10 no-name cheapos or $150 and up," cofounder Tom Stewart told Outside Magazine in 2014. "Nobody was doing branded sunglasses between $30 and $60."
Today, Sunski sells a range of sunglasses through it own website as well as other retailers, including Garnet Hill and Zappos.
Average monthly visits to site: 336,839
Founders: Amanda Zuckerman, Karen Zuckerman, Stephanie Kimel
Amanda Zuckerman teamed up with Karen, her mom, and friend Stephanie Kimel to found Dormify in 2013. The startup sells furnishings for college dorm rooms, including a range of sheet sets for Twin XL beds — the size often found in dorm bedrooms.
Dormify's products also include hair care products, diffusing oils, and a combination lamp-humidifier that looks like the moon.
The company has raised $18 million from investors including apparel chain American Eagle Outfitters and Reign Ventures, according to Pitchbook.
Average monthly visits to site: 83,248
Founders: Kenny Luna, Scott Hattis, Yadira Garcia
Loisa sells adobo, sofrito, and other staple spices of Latin American cooking that are organic, vegan, and free from artificial ingredients such as red and yellow dye. The brand sells its products through its DTC website and on Amazon.
Loisa ranked among the fastest-growing food brands in the third quarter of 2021, according to Similarweb.
A post shared by Sunday (@getsunday)
Average monthly visits to site: 1,305,367
Sunday sells yard care items ranging from lawn mowers to apple tree seedlings. The brand says that its fertilizers and pesticides are more eco-friendly than traditional options. Customers can choose between buying products in one-off purchases or an annual subscription.
With a subscription, customers get access to experts who can advise them on how to care for their lawn and garden. "What we're trying to be really, really good at is traditional, old school, really good, customer service," founder Coulter Lewis said in a 2020 interview.
Sunday ranked eighth on Similarweb's Q1 list.
A post shared by Sun Chaser (@drinksunchaser)
Average monthly visits to site: 313,824
Founders: Jocelyn Stradiotto, Nellie Coffy
Sun Chaser makes alcohol-free cocktails with ingredients that the brand says helps drinkers relax and de-stress. The effect is a "delightful head tingle that progresses through the body," according to the company.
The brand sells its beverage through its DTC website in canned and powdered forms. Founders Jocelyn Stradiotto Nellie Coffy started the brand after meeting at Google.